Berner Oberland VITAL
Grindelwald • Wengen • Mürren • Lauterbrunnen • Haslital • Interlaken
Faster, higher, further – these are the maxims of our time. But there is a need to return to the basic values of life. More and more people are opting for holidays dedicated to health, nature, and well-being. Holistic healing through active recovery in a natural and authentic environment is the deciding factor for the future.
More and more people are conscious of their health and are ready to do a lot for it. They are active, athletic, and fit into old age. Today's hectic pace and the high pressure to perform are increasingly countered with nature- and health-oriented leisure activities.
Prevention is a top priority and even encouraged by health insurance companies in order to prevent health care costs from continuing to rise unabated.
Company and human resources managers are actively seeking ways to reduce the risk of staff shortages and absences.
All these reasons point to the urgent need for networking between natural, health-oriented, tourist services and attractive leisure opportunities in the Bernese Oberland, in order to bundle the variety of options into exciting packages on the one hand, and on the other hand to make these known collectively and offer them nationally and internationally.
This is where the Bernese Oberland VITAL project comes in; it takes advantage of the many opportunities and possibilities offered by the Bernese Oberland and the Jungfrau region, with their many options relating to strength, energy, exercise, healthy diet, relaxation, and well-being.
With their impressive mountain scenery and natural and authentic resources, the Bernese Oberland and the Jungfrau region were predestined to be an «oasis of strength, energy, and health». There are already hundreds of intentionally health-oriented offers or offers that could be described as health-oriented due to their naturalness and quality. They are available and just need to be comprehensively brought together, networked, bundled, and offered.
Nature & Strenght
Fit & Active